Logo & Brand Identity Design | Illustration | Social Media

Established in 2020 by Ryan Lecchi, Type Strong gives people with diabetes the opportunity to reach their full potential using simple yet innovative equipment. Designed, tested and packaged by the founder himself, Type Strong wants to showcase the strong and admirable characteristics of the diabetic community which is personally relatable to Ryan. Over multiple ZOOM meetings, endless Slack messages and iteration after iteration until perfection, TYPE STRONG’s visual identity was born.

A strong story, deserves a strong brand! MB DESIGN CO’s role was to reflect this admirable story of dedication and perseverance into the identity of the brand. A brand in which captures the uniqueness and core values behind the idea. Personally never had experienced diabetes before, I had to firstly undertake research tasks in order to familiarise myself and relate to the cause before any visual design could be carried out. From there, Ryan and I worked closely hand in hand in order to design, refine and finalise the logo, campaign material and packaging.