Logo & Brand Identity Design
InsideOut Assist Support Service’s mission is to build an inclusive society where people can live the life they choose. Supporting people with a disability to reach their full potential, they provide services and support to promote a genuinely inclusive society.
MB Design Co worked with InsideOut Assist Support Service to rebrand the look of the company by giving it a fresh and modern look which aligns with their mission. We wanted to create a brand which explores their commitment to innovation and pushing boundaries which allows the client to tackle any challenge.
By giving the brand a ‘face lift’, we have created a more distinct recognised identity which stands out within the industry.
The rebrand consisted of a new logo identity, colour scheme rework and illustration tools to help InsideOut Assist Support Service stand out within the health sector. The motif of the door is symbolic of new opportunities for each client as they ‘Unlock Endless Possibilities’. The tagline aligns with the symbolic nature of the door as a way into a brighter future for each individual.
MB Design Co also worked alongside Web Brains on InsideOut Assist Support Service’s website. This collaboration was to ensure that the branding was used correctly in a digital medium to convey the brands concepts and ideologies.
